Pigment containing and light reflecting cells are:

Chromatophores

• Chromatophores are cells that produce a colour wide range of animals including amphibians, fish, reptiles, crustaceans, and cephalopods.
• Mammals and Birds have melanocyte cells for coloration.
• Chromatophores are largely responsible for generating skin and eye colour in ectothermic animals.
• Their function is to adjust the body coloration to its surroundings.

Chromoplasts

• It is a type of plastid found in plants.
• It contains carotene and xanthophylls.
• It imparts a specific colour to flowers and fruits and helps in pollination.
• They lack chlorophyll.
• They are responsible for the different colours of plants.
• Some chromoplasts are capable of differentiating back to chloroplasts
• Two other important plastids found in plants are-
• Chloroplast: They contain chlorophyll pigment and carotenoids and perform photosynthesis.
• Leucoplast: They are colourless and store various food products in plants.